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The Brothers

The Laundry Room is the result of a path followed by two brothers. From an early age, their creativity flowed on collaborative projects. Their mother was a true artistic talent who left behind journals of their West Coast adventures, full of illustrated sequences of their days at the beach, where they collected sand dollars littered on the shore during early morning low tides—loosely metaphorical for their future endeavors. Life included evenings of their father strumming his nylon acoustic guitar, playing songs by ‘70s folk legends, rather than traditional bedtime stories. Summers consisted of creating anything that caught their attention, from building hidden crawling paths disguised as stacked boxes in their laundry room to digging bunkers underneath their backyard deck, not to mention crafting zip lines into their pool.

Joey & Jonah Pauline - Brothers & Creators of The Laundry Room Clothing Brand

This childhood theme of creating together continued to their teens and on. “Scrappy'” and “nostalgic” have always been appropriate descriptives of the brothers. They would occupy themselves by experimenting with unconventional business ideas, such as removing mistletoe from neighbors’ trees then packaging and selling that mistletoe to other neighbors as Christmas decorations. In their early 20s, they achieved their long-time goal of opening a premium clothing boutique. Seven years of retail would set the foundation for their ultimate goal of creating something to share with the world.

The Pauline Brothers

Some twists and turns in their assumed life path led them to see their creation come to life. They had been preparing for this from early childhood. It would become a balancing act between both idea and execution. Their very first collection felt an immediate embrace by retailers and influencers they had respected and followed for years. As equally gratifying was the response by the family of boutiques worldwide. It was then that The Laundry Room was born.

Today, The Laundry Room is the evolving expression of never ending soul searching. It is the findings of existential research coupled with childhood nostalgia. The brothers are now joined by the most precious team they have ever come to know and, together, are driven by the unique world they seek to influence. Always aspiring to bring a fresh perspective to those around them. Never giving up on skepticism. Always trusting in the good. The Laundry Room will always reflect these beliefs. They challenge all to find their private road of wander and to have an ever-evolving world.

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